As the Senior UX/UI Designer at Wizard Group, I led the design of their new proprietary Wizard One platform and website.

WizardOne is our purpose-built system that serves as a central hub for all of our customers' IT support needs. Designed by our in-house team of developers, it offers single sign-on access to key features and services like IT support, invoicing, escalations, troubleshooting, reports, dashboards, and procurement.

I customized the frontend using modern UI frameworks and design systems to create a clean, easy-to-navigate dashboard. Key considerations were minimizing steps to complete common tasks, maintaining consistency, and using clear labels and instructions. Advanced features have thorough in-app help availability.

The responsive mobile app design mirrors the web portal for continuity of experience on any device.

In addition to my UX and UI design work, I also took on the roles of copywriter and SEO specialist. I led the development of the new WizardOne landing page at wizard.one, using WordPress as the CMS platform. I crafted compelling copy, calls-to-action and optimized the WordPress SEO settings. As the developer, I customized the WordPress theme to translate the design comps into the final landing page. Using UX, SEO and WordPress best practices like optimized keywords, tags and internal linking structures, compelling visuals and easily scannable content, the landing page effectively communicates the platform's benefits and value proposition for both potential and current customers to drive qualified leads.

By applying user-centered design methods, I helped translate Wizard One's vision into digital products that meet organizations' diverse IT support needs in an intuitive, helpful way. This new platform and refine interface serve to strengthen relationships and showcase Wizard One's expertise.

As a Senior UX UI Designer and Digital Marketing Specialist at Wizard Group, a leading technology solutions provider, I spearheaded the development of multiple websites to cater to key international markets. Wizard Cloud offers infrastructure and cloud computing, I helped develop their new website on WordPress. In addition to crafting descriptive service pages, I planned SEO strategies for each domain wizardcloud.me and wizardcloud.co.uk. This included optimizing metadata, linking structures and localized keyword research.

I also scheduled social media campaigns on regional platforms like LinkedIn Through a multifaceted digital marketing approach, I successfully launched international websites that represented Wizard Cloud’s global capabilities. This established them as a leading international cloud provider able to support customers anywhere.

As an employee of Wizard Cyber, a cyber security company that provides solutions such as managed detection and response, virtual CISO services, cloud security consultancy, and more. I worked closely with an interdisciplinary team to design their new WordPress website to showcase their expertise and full range of services.

By conducting user research and competitors analyses, I determined the most important information to include on the site to align with Wizard Cyber's goals. I designed the information architecture and navigation to help users easily find the services and solutions that matched their needs. I chose a professional and modern theme that embodied Wizard Cyber's reputation as an innovative cyber security leader.

To optimize the user experience, I customized the WordPress theme using page builders and plugins. I employed UX best practices such as including calls to action on relevant pages, using headers and subheaders to break up content into digestible chunks, and utilizing imagery, charts, and diagrams to visually represent complex cyber security concepts. I created a blogging area to share cyber security insights that help demonstrate Wizard Cyber's thought leadership in the field.

The new website effectively conveys Wizard Cyber's capabilities and expertise, helping the company strengthen relationships with existing clients and attract new ones. By utilizing UX design methods, I was able to translate Wizard Cyber's vision into an intuitive and user-friendly website that meets their business goals.

As an employee of Wizard Group, I led the redevelopment of their website to better reflect the company's expertise, authority and full scope of technology services.

The old site no longer met Wizard Group's needs, so I first created high-fidelity prototypes in Figma. This allowed me to test and refine different design and navigation options before development began. Stakeholders provided feedback which I incorporated into the final approved design.

To build out the new website, I used the WordPress Bakery page builder. This intuitive plugin allowed me to quickly construct the design using widgets, templates and a drag-and-drop interface. I supplemented WordPress Bakery with custom CSS and Javascript.

Throughout the process, I employed UX design techniques to create an intuitive and user-friendly experience, such as:

• An optimized information architecture and navigation
• Visual elements to clearly illustrate complex concepts
• Consistent styling for readability
• A responsive design that works well on any device size

The redesigned wizard.group effectively showcases Wizard Group's full scope of IT, cybersecurity, development and consulting services. By leveraging Figma, WordPress Bakery, custom code and UX skills, I was able to translate Wizard Group's vision into a modern, professional and impactful corporate website.

The Ask a Lawyer website provides an online platform for connecting people with legal issues to suitable, experienced lawyers. The site aims to streamline the process of finding and hiring lawyers for online legal consultations or formal representation.

People can browse an online directory of licensed lawyers categorized by legal specialty and location. Lawyers create a profile to promote their expertise and experience, attracting potential clients through the platform. People can review lawyers' profiles, ratings and online reviews to identify suitable candidates for their legal matter.

Once a person finds a lawyer they want to interview, they can request an online consultation through the website. Lawyers choose whether to accept or decline each request. For convenient consultations, the website provides a chat feature where people can communicate in real time with the selected lawyer.

After an initial consultation, people have the option to formally hire a lawyer through the website to handle their legal matter. They can continue to correspond with and pay the lawyer through the Ask a Lawyer platform.

After being represented or consulting with a lawyer, people can leave public ratings and reviews to aid others in evaluating lawyers on the site. These ratings help build lawyers' online reputation and attract more clients through the platform.

In summary, the Ask a Lawyer website functions as an online marketplace connecting people with legal issues to appropriate lawyers who can offer expert legal guidance and representation.

As a Senior UX UI Designer and Digital Marketing Specialist at Wizard AI, an AI technology company, I played a lead role in developing their new informative website on the WordPress platform.

Wizard AI is focused on creating innovative AI solutions for various industries. I assisted in crafting compelling copy that clearly explained each of Wizard AI's services in plain language. .

Taking the lead on SEO, I optimized titles, meta descriptions and internal linking structures. I ensured all pages and blogs were adequately tagged and included important keyword phrases. Through on-page optimization and strategic off-page linking, I helped increase organic traffic to the site over time.

Additionally, I managed new blog content creation and social media promotion. By publishing regularly on industry topics and trends, I strengthened Wizard AI's thought leadership presence online. I scheduled social posts across key networks like LinkedIn to boost awareness, shares and links back to relevant pages on the site.

Through leveraging WordPress and employing best practices in content development, SEO, and social media, I was able to effectively showcase Wizard AI's area of expertise to both prospective customers and partners. The improved site and online presence supported their goal of becoming a trusted AI advisor.

Dr. Nabeel Madi contracted me to build a simple, clean website that showcases his credentials, publications and provides a way for people to contact him.

As a practicing physician and published author, Dr. Madi needed a website where he could share information about his medical expertise, credentials and affiliations with prospective patients, readers and professional contacts. The site also needed to highlight his published books to enable the general public to learn more about health and wellness from his writings.

I designed the website's information architecture, navigation, layout and visual style using UX best practices. I built key features for Dr. Madi including an "About" page outlining his professional background and bio, a list of his published books with details and covers, an embedded PDF viewer allowing readers to view sample book chapters directly on the site and a contact form enabling visitors to easily message Dr. Madi. I implemented a clean, minimalistic design focused on readability and clear communication.

The final drmadi.org website successfully showcases Dr. Madi's credentials and publications in a professional yet uncluttered manner. The user experience I designed achieves Dr. Madi's goals of sharing his medical expertise, connecting with prospective patients and readers, and facilitating interactions with colleagues and professional contacts.

The designer's website functions as an online portfolio to showcase their UX/UI design skills, process and case studies for prospective clients. The purpose of the site is to demonstrate the designer's expertise as a way to win more clients and design projects.

The website features detailed case studies of real projects the designer has worked on to demonstrate their design thinking, strategy and user-centered approach. Visitors can explore interactive prototypes and demos the designer has built to see their design solutions in action. High-resolution mockups and screenshots showcase the user interfaces they have created. An "Experience" section lists the designer's professional qualifications, tools experience and work history to establish their credibility.

Together, the case studies, interactive demos, visual assets and information about the designer's background aim to clearly communicate their UX/UI design skills and process. Prospective clients can gain a feel for the designer's visual style and ability to create intuitive user experiences through interacting with the content on the portfolio site. A contact form allows clients to easily request more information if interested in hiring the designer for a project.

In summary, the designer's website serves as an online showcase of their design work and expertise. The site aims to provide a compelling representation that helps win more clients and freelance design projects by demonstrating the value the designer can deliver as a design professional.

I created a new website for Wizard IT to highlight their expertise in providing managed IT services, support and consultancy on a global scale.

By analyzing user needs, industry benchmarks and competitors, I determined the most important information to feature that aligned with Wizard IT's goals of showcasing their service offerings and establishing trust with prospective customers. I structured the website's content into logical categories and pages to help users easily find relevant solutions.

I selected a professional WordPress theme that fit Wizard IT's brand as an innovative yet proven leader. I customized the theme using page builders and plugins to optimize the user experience. I employed UX design techniques like including calls to action where appropriate, breaking up long-form text with headers and visuals, and using images to illustrate abstract IT concepts.

The new wizardit.com website helps Wizard IT communicate their capabilities effectively, positioning them as a reliable partner for businesses worldwide. By applying user-centered design principles, I translated Wizard IT's objectives into an intuitive website that achieves their goals of demonstrating expertise, value and reliability through their managed service offerings.

The Jordan IoT & AI Challenge is a pre-incubation program for university students and startups with innovative ideas in IoT and AI. It aims to build skills and talents to leverage Jordan's digital economy growth. The program provides training, mentoring, expertise and access to resources to help projects succeed. Winners qualify for the regional finals at GITEX in Dubai. Participants benefit from technical mentorship, networking opportunities, exposure, access to labs, investment opportunities, and advanced educational content. The challenge covers categories like industrial, energy, transportation, education, fintech, smart cities and more.

I was contracted to develop a website that would effectively communicate the purpose and value of the challenge program. I analyzed the organizers' goals and needs, then created prototypes to refine the design. I built out the Jordan IoT & AI Challenge website using WordPress and page builder plugins, supplemented by custom code. I employed UX principles to create an intuitive and user-friendly experience, with an optimized information architecture, clear visuals, and a responsive design. The final website translates the organizers' vision into a modern platform that showcases the full scope and activities of the challenge, helping to nurture IoT and AI talent and foster Jordan's digital transformation.

I led a team to develop the Key 2 Drive website when I was a trainee web developer at Orange. Key 2 Drive is a driving school service that aims to make the booking process easier by allowing customers to book driving lessons for various vehicles online. As Scrum Master, I acted as the team leader and coordinated the development using the React JavaScript library.

The requirements included reusable header and footer components, a landing page showcasing services and testimonials with a background video, a registration/login form with validation, a services page listing offerings in cards and an image slider, a booking page for customers to enter details and see a confirmation message, and a profile page displaying the logged-in user's information, booked services and the weather. I ensured all pages were fully responsive and had a coherent visual identity. By coordinating with my team to implement all specified features using React, we successfully delivered the Key 2 Drive website to help simplify the driving lesson booking process and improve customer experience.

Usability Experts is a web design and consulting agency that specializes in creating intuitive and user-friendly digital experiences. The agency offers services ranging from custom web design and development to UX consulting and expert usability reviews. Usability Experts helps clients develop optimal user experiences for their websites and applications through a user-centered design approach and evidence-based recommendations.

The agency's main offerings include web design, theme building, UX consulting, UI design and expert UX reviews. The team focuses on design best practices like responsive layouts, performance optimization, information architecture and consistency to create professional digital products. By reviewing clients' existing websites and applications, identifying usability issues and recommending solutions, Usability Experts helps businesses achieve their goals through improved user experiences for their digital products.

As an employee of Wizard Cyber, a cyber security company that provides solutions such as managed detection and response, virtual CISO services, cloud security consultancy, and more. I worked closely with an interdisciplinary team to design their new WordPress website to showcase their expertise and full range of services.

By conducting user research and competitors analyses, I determined the most important information to include on the site to align with Wizard Cyber's goals. I designed the information architecture and navigation to help users easily find the services and solutions that matched their needs. I chose a professional and modern theme that embodied Wizard Cyber's reputation as an innovative cyber security leader.

To optimize the user experience, I customized the WordPress theme using page builders and plugins. I employed UX best practices such as including calls to action on relevant pages, using headers and subheaders to break up content into digestible chunks, and utilizing imagery, charts, and diagrams to visually represent complex cyber security concepts. I created a blogging area to share cyber security insights that help demonstrate Wizard Cyber's thought leadership in the field.

The new website effectively conveys Wizard Cyber's capabilities and expertise, helping the company strengthen relationships with existing clients and attract new ones. By utilizing UX design methods, I was able to translate Wizard Cyber's vision into an intuitive and user-friendly website that meets their business goals.